Gamification in ESL Class
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Gamification in ESL Class - Why Gamification? What is it good for? Everyone has problems. Everyone has metrics to drive. Participation Content Creation Sharing Registration But what if I told you everyone has the same 3 problems? Adoption Activity Retention Purchases Stickiness Software Adoption Time on Site Turnover Onboarding Productivity etc. We’re chasing the same 3 rabbits Incentive to participate Incentive to do more Incentive to stay So lets talk about gamification and let’s start at the beginning. Whether you’re an manager in an office trying to motivate a workforce or a brand manager trying to build interest in a product or service – we’re chasing the same rabbits 6 Solution: Gamification? Goal: Adoption, Activity, Retention So we have a goal, and we’ve been told gamification can solve it, but how? Not like this: Themed gem-swapping game! Avatar Builder! Not like this: 7 Gamification ≠ Game All about Context Gamification is not adding games to your customer experience. Games contain their own objectives, goals, metrics and rewards Adding a Game is a ‘Change of Context’ a.k.a. the quickest way to kill credibility with your audience If you add an X-box to the off
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